Why Group Brainstorming Fails Often

​Psychologists usually offer three explanations for the failure of group brainstorming. 

  • The first is social loafing: in a group, some individuals tend to sit back and let others do the work. 
  • The second is production blocking: only one person can talk or produce an idea at once, while the other group members are forced to sit passively. 
  • The third is evaluation apprehension, meaning the fear of looking stupid in front of one’s peers.
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